In The Nineties The World Has Been Faced With Many Different Crimes An

In The Nineties The World Has Been Faced With Many Different Crimes And Social Deviences In the nineties the world and society has been faced with many different crimes and social deviancies, most of which have been as a result of rebellion and a form of expression. Whether it is to force a change or to create something new deviance is at a strong high. At the dawn of a new millenium some of society feel the need to express themselves in proscriptive norms and leave our mark on the world. The words deviance and crime are two words often mistaken for each other. Crime is a unlawful activity while deviance is a behavior that is different from that of the accepted social or moral standards. Deviance most of the time is the gateway to crime. A strong example of this would be the recent exploits at the Woodstock 99 music festival. In the September 2nd issue of Rolling Stone magazine the author Kurt Loder writes about the transgression that takes place when the music festival turns sour. He writes about how amid the music and peaceful motto of the festival some individuals feel the need to be malicious and irregular. He goes on to tell that when the band Limp Bizkit performed the song Break Stuff the violence took place. There was an unending blizzard of empty plastic water bottles sailing through the air and bouncing off skulls further down front, across the field people were ripping up the plywood barriers...and launching big, splintery crowd-surfing boards atop a sea of upsteached hands...The bonfires roaring out of control, the looting, the explosions, the whole stupid riot. Festival security, such as it was, collapsed in the face of this sudden war-zone situation. There was also accounts of different and unusual sexual activities. Kurts interpretation was like most others. This day that was supposed to be a social gathering in a peaceful atmosphere turned into a battle field of abnormal demeanor and a place abundant in deviant behavior. The events that took place are a perfect example of crime and deviance. The actions that were performed were both unlawful and abnormal. The conflict perspective of sociology states that groups in society are engaged in a continuous power struggle for control or resources. The Woodstock events can share a similarity with this perspective. The riots and turmoil were due in part to unsanitary conditions and high prices on necessary items. The bathrooms at the festival were left uncleaned, the sleeping conditions were horrible and the prices for water were inhumanely high. This is the conclusion that was made to the reason for the riots and destruction. Though not a reason for violence the actions were done as a message and as a retaliation for the obscure conditions. This was a struggle for control. The functionalist perspective was assumed by the organizers and security of Woodstock. This was an assumption that the society was a stable, orderly system. The people in charge of the event took for granted that the people attending were stable and tame. As was evident the society at Woodstock did not share a common set of values and beliefs. The sociologist Walter Reckless (1967) said that certain factors draw people to deviance. He said that an individual may be persuaded by deviant subcultures, media depictions and their own feelings of frustration, hostility and inferiority. This is clear in the riots that took place. In the case many individuals were in an inhumane atmosphere and became frustrated by what was going on and about not being able to change what was happening. Many people felt trapped and inferior. Some people succumbed to deviant acts by themselves and many followed the others in their hostility. Either way Walter Reckless theory of deviance was correct in this case. Edwin Sutherland (1939) had a similar case in his differential association theory, he says that individuals have a greater tendency to deviate from societal norms when they frequently associate with persons who are more favorable toward deviance than conformity. This is another theory that can be said as a reason for the Woodstock riots. People who were normally not deviant were persuaded to a more deviant personality when they were surrounded by the deviant individuals who were causing havoc around the festival fields. They learned the necessary techniques the motive, drives, rationalizations, and attitudes of deviant people. There are many views on crime and deviance and many theories to why they occur. The events that happened at Woodstock are among

tcpip essays

tcpip essays TCP/IP already supports over 4.8 million hosts with up to 45-MBPS transit facilities and a wide variety of access links. Its architecture is evolving to support millions of end users, gigabit-per-second backbone links, and up to gigabit-per-second communication between individual pairs of end users. These three aspects of growth impose different requirements, but probably will evolve simultaneously. In the twenty- first century, Internet service may be nearly as useful and easy to use as a telephone service, enabling people to work with information resources and processors, regardless of their locations. Businesses and individuals can feel confident using TCP/IP now, because TCP/IP architecture is evolving to handle large, faster networks, that will continue to support todays applications, transmission media, and protocols, as well as new applications, transmissions media, and protocols. ...

Design Research Report Case Study Example | Topics and Well Written Essays - 2000 words - 1

Design Research Report - Case Study Example In examining different aspects that play a significant role in determining the choice to relocate to a new stadium, or the option to renovate the existing stadium, there are greater possibilities of gaining a fresh understanding of how such decisions can positively affect both the teams in question, performance-wise, and the surrounding community. This research will provide an opportunity to establish the growing consumer interests and the need to make changes within the stadium, so as to continue providing maximum customer experience for the fans and maximum results to the corporate sponsors. The researchers shall relay the information to the executive team so that they may implement issues arising from this report to detriment of the stadium. Tastes and preferences change with time, and developments that occurred ten years ago might become completely and slightly out of taste with current demand. However, Turner Field stadium is still largely considered to be a state of the art for the purpose of baseball, though it constructed ten years ago. Changes in fans tastes coupled with increased and high customer spending prior to match have a necessitated a relook into the stadium so that necessary changes be conducted to capture their changing taste as well as tap into their spending outside the stadium. Further, there are other stakeholders such as corporate sponsors, employees, partners amongst others who are vital to the growth of the outfit, and the varying interests from a diverse range of stakeholders’ needs to be carefully planned for and collected and thereafter an inference drawn. In addition, the report should address the key concerns of the executive team of the Turner Field Stadium which include; whether the stadium and its auxiliary features satisfy its key stakeholders, and the most important features valued by the key stakeholders. This report shall attempt to

Business plan for a new business Essay Example | Topics and Well Written Essays - 2000 words

Business plan for a new business - Essay Example here are still people who are willing to invest part of their earnings in maintaining their gardens because they understand that a neat, planned and lush green lawn is a status symbol and adds pride to their property. The mission of Ladybird Lawn Care is to offer its customers a valuable source for maintaining their lawn and landscaping needs. We believe in exceeding the expectations of our customers by delivering superior quality and innovation. We strive to develop and retain long term relationships with our customers and employees. To be known as the premium landscape and lawn maintenance company in the city of New York; and to expand our operations worldwide. Honesty, innovation and dependability form the foundation for building strong customer relationships. The internal environment of Ladybird Lawn Care considers treating its employees with respect and care which makes their job enjoyable; as a result, the company flourishes. Ladybird Lawn Care is owned by Marina Rivera who is the CEO of the company. He holds the vision that maintaining lawns is equally important as maintaining customer loyalty and employee commitment. Ladybird Lawn Care is a USA based lawn care business which will initially provide service to customers in the city of New York and later expand to the suburbs. The company makes sure that the products it uses to treat lawns are organic and free of harmful chemicals. At Ladybird Lawn Care, the employees are highly trained and best quality lawn care equipments are used to exceed customers’ expectations. Ladybird Lawn Care has established its first office in New York. The target market of the company includes lawn owners that fall between the age group of forty to sixty five. The customers are educated and have an income level slightly above average. These customers are usually busy employees or business owners who believe that a well organized lawn reflects their social status but do not find enough time to manage the lawns on their

Corean Healthcare System Essay Example | Topics and Well Written Essays - 1000 words

Corean Healthcare System - Essay Example Just like in most of the western world, women in South Korea have monthly OBGYN visits. Sonograms are also part of the routine. Along with the routine checkups and sonograms that women undergo are certain foods that Koreans believe to be beneficial for prenatal care. For instance, pregnant women are strongly encouraged to eat only foods that are fresh, some of which are uncooked. In addition to these practices, women are also encouraged to relax and think about nothing negative. Koreans believe that doing all of these things will promote the health of the baby.During the labor and delivery process, the mother-in-law was traditionally the only one present. Now, however, other family members can be present. Women are to endure the delivery process in a manner that is quiet. They are not to shout loud. They are to just endure the pain. When the woman has gone through with labor and delivery, she is to come home and relax. Only the immediate family is allowed to visit the mother and baby, until the baby is one month old. To continue to maintain health after pregnancy, it is advised to consume seaweed soup twice a day for the first two weeks after giving birth (Korean National Statistical Office-Women's Lives Through Statistics). Nutrition As far as maintaining optimal health and nutrition is concerned, Koreans prefer to utilize natural methods. Some of the natural methods they make use of are getting plenty of fresh air, taking walks, and using traditional Oriental health practices as a means of preventing illness, such as the use of a fomentation bath or sauna to promote blood circulation (Shin et al, 2004). Other long standing traditions are observed, as well. For instance, traditions to show respect for parents and ancestors are observed routinely. In addition to this, there are traditions that are practiced in regards to the birth of the child, as well as on the child's first birthday to promote long life and happiness (Vogler, 2005). Korea offers a great variety of hearty and healthy dishes. Kimchi (fermented spicy cabbage) is the most popular, as it is eaten and enjoyed by almost everyone in Korea. Koreans are practically vegetarians; however, several dishes can be found that contain a wide variety of seafood's, as well as different meats. Many noodle and soup dishes are favorite among Koreans, and the variety of courses varies, depending on the class of people. Lower class individuals typically eat a meal that consists of three courses, while royalty will typically eat twelve (Shin et al, 2004). Since the introduction of western way of life into Korea, such as the eating habits and the westernized fast-food restaurants, obesity is on the rise. The South Korean media uses educational materials to

Telecommunications Services of Trinidad and Tobago Company

Telecommunications Services of Trinidad and Tobago Company I have been employed with the Telecommunications Services of Trinidad and Tobago Company Limited (TSTT) for the past fourteen years. TSTT was historically, the single provider of telecommunications services in Trinidad and Tobago until the mid 1990s when, pursuant to a World Trade Organisation Agreement in 1997 on Basic Telecommunications, 69 countries agreed to liberalise their telecommunications sectors and to open their domestic markets to foreign companies. This agreement resulted in the entry of several competitors in Trinidad and Tobagos telecommunications market thereby ending TSTTs monopoly status. Against this backdrop, TSTT which provided primarily fixed line, mobile and internet services, engaged Goulet Telecom International Inc. to examine the impact of globalization on its operations. Strengths Weaknesses Opportunities Threats Analysis (SWOT) Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner (2007) Strategic Management Text and Cases, 3rd ed. , New York, McGraw-Hill Irwin states One of the most basic techniques for analysing firm and industry conditions is SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis provides a framework for analyzing these four elements of a companys internal and external environment. It provides raw material-a basic listing of conditions both inside and surrounding your company. The strengths and weaknesses portion of SWOT refers to the internal conditions of a firm-where your firm excels (strengths) and where it may be lacking relative to competitors (weaknesses). Opportunities and threats are environmental condition external to the firm. Opportunities and threats are also present in the competitive environment among firms competing for the same customers.(p 49) An analysis of the strengths, weaknesses, opportunities and threats for TSTT in a competitive environment is highlighted, at Appendix A. Strengths One of the major strength of TSTT is its human resource capital and in particular, the leadership and experience of its executive management team which has steered the Company through the process of liberalisation in 2006, to its current position of sustained profitability. The strength of the Company is reflected in the leadership skills and managerial acumen of the executive team who ensured that the Company retained significant market share since the liberalisation of the sector. Management of TSTT have become more strategic in their thinking and in their of way developing new and innovative technology. TSTT are also developing the intellectual capacity of the workforce through e-learning, training and development program and courses. The strength of the Companys human resource capital is also reflected in the Companys middle management and Senior and Junior Staff employees who have successfully implemented the Companys strategic initiatives such as the deployment on new customer services such as Internet Protocol Television (IPTV) and BLINK Broadband. Weaknesses One of the major weaknesses which have been identified at TSTT is its poor network infrastructure and aged plant which has occasionally resulted in the delivery of poor customer service to its subscribers in many instances customers are made to wait for as long as a year to have their phones repaired especially if it is cable related issue. TSTTs aged outside plant has also had an impact on the Companys ability to provide new services such as IPTV to some of its customers due to the unavailability of upgraded plant facilities in certain areas of the country. As a result of the aged plant facilities, the Company has not rolled outits IPTV service throughout the country, thereby precluding it from effectively competing with FLOW, the dominant Cable TV provider which services the entire country. Another weakness is that TSTT was only able to focus on customer service when it was faced with competition, only then did the prices of the companys goods and services were reduced. Opportunities TSTT has sought to capitalize on by its foray into the entertainment sector through the provision of IPTV, a new service which it now provides in selected areas in Trinidad. The IPTV product which is branded Blink Entertainmentis a digital television service which, instead of delivering content through traditional broadcast and cable formats, is received by the viewer using internet protocol technology. TSTT, like many of the worlds major telecommunications providers is exploring IPTV as a new revenue opportunity from its existing and potential subscriber base and as a defensive measure against encroachment from competitors such as FLOW, a conventional cable television provider which now provides internet and voice services. Another new market which TSTT has sought to penetrate is the security services sector with the launch of its Blink Vigilance Security Service. This product which was launched on November 3rd 2009 (along with Blink Entertainment) is a wireless security surveillance system which TSTT offers to both commercial and residential subscribers. Trinidad and Tobago Guardian Newspapers, November 4th 2009 stated The opportunity to pursue this strategic initiative is as a result of the growing criminal activity in Trinidad and Tobago which has driven a demand for security services a point which was made by Dennis Gordon, Vice President, Organisational Risk and Security Services at the launch of the product. TSTT provides the infrastructure used by security companies to operate their business, its entrance into the security services sector provides an excellent opportunity for the Company to increase its revenue streams and maintain its viability in a competitive telecommunications market. The provision of these two new services, Blink TV and Blink Vigilance are therefore two examples of how TSTT has created new opportunities for itself based on consumer needs and changes in the social environment. Threats One of the most significant threats faced by TSTT was that provided by its competitors in the mobile services market as a result of the deregulation of the telecommunications sector in 2006. As a consequence of the liberalisation of the market, Digicel, began offering mobile service which for the first time gave the population of Trinidad and Tobago a choice of wireless providers. The introduction of Digicel into the Sector was expected to remove substantial market share from TSTT which had previously enjoyed monopoly status. TSTT Financial Reports stated The extent of the threat posed to TSTT by its main competitor is reflected in the Companys financial results in the immediate aftermath of Digicels entry into the market. In the financial year 2006 to 2007, TSTT suffered a financial loss of TT $122 M as compared to the financial year 2005 to 2006 where it made a profit of $261 million. Likewise, FLOW, a Company that had traditionally provided only Cable TV service, became in May of 2008, the first Triple Playprovider of telecommunications services in Trinidad with its offering of Cable TV, Broadband and Landline Voice Services to the population at large. As a result of FLOWs strategic initiatives, TSTT is now faced with an additional threat to its revenue streams in the Broadband and Landline Voice sectors. PEST ANALYSIS TSTTs PEST analysis focuses on the following factors, Political, Economic, Social and Technological scan of the macro-environment in which the organisation operates. The political environment as it presently relates to TSTT is one of uncertainty. This has been mainly as a result of the change in government of Trinidad and Tobago on 24 May 2010 the board of directors resigned since they were politically appointed and to date no board has been appointed. This has result in the capital expenditure budget for the various departments not being past. To this extent certain activities have been at a stand-still such as the cut-over of new infrastructure in Penal, Fyzabad areas which would allow the company to provide a more efficient and reliable telephone service to the people living in these areas. TSTT has also been impacted by economic factors from the environment with the liberalisation of the telecommunications market TSTT has not given an increase in salary to its junior and senior staff workforce. Due to the liberalisation of the market as stated before this has resulted in TSTT loosing part its customer base to its competitor resulting in a decrease in the companys profit margins in 2005-2006 of TT$122m. TSTT has been a socially responsible organisation, sponsoring local sporting activities and teams, TSTT has been and still is the main sponsor for the Soca Warriors Trinidad and Tobagos national football team. Through its Employee Wellness Program various initiatives have been made available to employees such as Domestic and Substance Abuse Programs. Recently, due to the outbreak in the H1N1 virus TSTT has taken the initiative to bring-in at the various work locations, personnel from the Ministry of Health to immunize staff against the virus and other illnesses. Among the social and cultural events covered by TSTTs Employee Relations department are Thanksgiving prayer meetings at the end of the last year and start of the new-year, Employees calypso competition, secretarys day, Sports and Family day, Emancipation and Indian arrival day activities etc. These are undertaken to allow the various levels staff in this multi-cultural, racial country to interact as one and enjoy the social, cultural and sporting activities. It fosters a culture of trust, harmony and cooperation between the hierarchical levels in the organisation. These activities also encourage or motivate both customers and employees to buy-in to the policies of the company and encourage loyalty. Through the use of innovation, research and development TSTT has been able to develop new technologies which would allow it to maintain its competitive advantage in the face of competition. This can particularly be seen through the companys use of technology to penetrate new markets such as the provisioning of Internet Protocol Television and residential and business security and alarm systems. Industry Attractiveness In determining Industry Attractiveness, the issue of Competition must be taken into consideration, as this will have an impact on the threat of new entrants and competitive rivalry within the market from FLOW and Digicel. TSTT no longer enjoys being a monopoly but now has to share its market with other competitors. Buyers would also have more bargaining power since they have a wider variety from which to choose as a consequence of the liberalisation of the telecommunications market as a result consumers are more likely to purchase where they can get value for their money. TSTT also has to compete against substitute goods and services, for example customers may not purchase their mobile phones from TSTT but from its competitor. The customer may simple pay TSTT for the use of the service of being attached to its network, therefore the company loses on it sale of mobile phone. Suppliers of TSTT would also have bargaining power as to what price they charge you for their goods since they can sell the same goods to your competitors and it you want to maintain competitive advantage over your competitors you would want to enjoy first market advantage and market leadership by providing new and innovation technology to your customers before your competitors. (See Appendix B) STAKEHOLDER ANALYSIS Stakeholder Analysis is necessary because it provides information indicating the level of influence and expectations of the various stakeholders within the environment. As it relates to the Companys (TSTT) relationship with its employees and the representative Union a great deal of mistrust exists between this group and Management. In addition during times of industrial unrest it is alleged that the Union is able to influence workers to either work-to-rule or down tools. With regards to the customers, if customers are not satisfied with the quality or price, the opening-up of the Telecommunications Sector could cause customers and have caused customers to migrate to other service providers. Customers feel that they can getting better service for their money have chosen to migrate to Digicel or FLOW where they believe they are getting better value for their money. The management group needs to understand, in addition to managing, emphasis needs to be placed on effective Leadership and to an extent leadership by example. Over the past seven years junior and senior staff employees have not received a salary increase while management level continue to be paid incentives on a yearly basis for meeting their set objectives. This has left employees feeling disenchanted and de-motivated with management. (See Appendix C) Assessment of TSTTs position Having assessed the SWOT elements that TSTT is faced with in its internal and external environment since the advent of competition, one may conclude that the organisation has been able to maintain its position as the dominant entity Trinidad and Tobago telecommunications sector. This has been facilitated by the leadership of the executive management team which has taken strategic initiatives such as the investment of over $700 million in new technology in order to address the weakness associated with the Companys aged plant. This investment has also given TSTT a competitive advantage in the IPTV and Security services market as the Company has exploited the opportunities in its external environment to create new revenue streams for itself. Porters five forces can be seen through the threat of potential entrants in this case FLOW and Digicel, since TSTT no longer exist in a monopolistic market customers have bargaining power and this was seen when TSTT had to reduce its prices to be more competitive. Suppliers in this case also bargaining power with more than one telecommunications company to sell mobile telephones so they are able to bargain as to which telecommunications company what to sell them and at what price. Competitive rivalry is evident when TSTT promotes it mobile phones at reduced prices and the competitor Digicel also reduces its prices in order to compete with TSTT. The financial results of TSTT since the liberalisation of the market therefore supports the proposition that the organisation has been able to manage the threats posed by its competitors as evidenced by its after tax profits since 2006. In this type of arrangement, emphasis is being placed on maintaining Strengths, exploring and analyzing Opportunities, improving or outsourcing Weaknesses and identifying, developing and implementing Plans to overcome Threats this is the strategic direction of the company. Conclusion Through strategic planning and implementation TSTT was successfully able to maintain its leadership position in the telecommunications market in Trinidad and Tobago in a liberalised, global market. The organisation was able to convert its weaknesses into strengths and threats in to opportunity to maintains competitive advantage. Though its leadership and strategic management, innovative strategies and technologies were developed allowing for training and development of staff thereby providing opportunities for staff to be promoted within the organisation.

Market Leader vs Market Followers

The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market on various segments, Brand loyalty, and brand differentiation. This study focus on current market scenario with changing trends of market share in various segments. Introduction Competition essentially means a fight and a monopolist enjoys a hold over the market and has control over price and customer. With the adoption of pro-competition policies by the government – Air India have been exposed to constantly losing market share in favor of private carriers like Kingfisher, Jet airways, Air Sahara, Spice Jet, Lufthansa and others. It is tough condition for the marketers, because if you are inefficient, the market forces would edge you out of the marketplace. Hence, competition means hard work. It is a constant struggle to outperform the rivals. Competition is consumer friendly, but not market friendly. Binaca is a brand that existed only in yesteryears.Binaca could not compete with the market competition & finally failed. The most remembered thing about Binaca is its conversion to Cibaca. So, why the company re-launched Binaca and not Cibaca? Cibaca changed the brand name Binaca to Cibaca when it was sold to another company. While Dabur bought Binaca, Colgate Palmolive bought Cibaca. Dabur has launched Binaca and now we have both Binaca and Cibaca in the market. (Though Binaca was toothpaste and Cibaca is currently being sold only as a toothbrush.) Brand is re-launched to leverage on past brand equity. Kelvinator India refrigerators has led a yo-yo type life till now. There have been frequent changes of ownership, which also included an 18-month stint with the enemy, Whirlpool. Worldwide, the Electrolux brand owns Kelvinator. During the period 1997-98, when Electrolux was just entering India, it did not have the capacity to hold on to the sales of Kelvinator. It had to sell it to Whirlpool to sustain sales. Whirlpool took advantage of the situation and milked the brand in that time. After the stipulated period of 18 months, Electrolux took it back. Since then, it has been contributing to a steady 65-70% of the company's revenues, a successful re-launches. Electrolux saved on a lot of costs it would have probably incurred had it launched a new brand. One of the most important assets that the marketer can possess is the trust of the customers. A brand is the interface between the marketers and the customers. It signifies the touching point between the marketing efforts and its effect on customers, either positive or negative. As the marketers are trading on the slippery ground, if they compromise on quality they can’t prevent consumer to switch brand to another. According to Rap P, Stan and Tom Collins, in their book –The great Marketing turn grounds- â€Å"The ability of the manufacturers to copy one another’s most successful product and the brand hopping encouraged by the tempting discounts may be seriously weakening the grip of the loyalty in many categories† Erosion of the brand loyalty has become one of the serious concerns now. The magazine ad week’s marketing week of US suggests that â€Å"The belief that once consumers buy a brand, they will stay there, is not true. The percentage of consumers who wished to stick to major brands dropped from 80 to 60 percent during an eight year period†. In today’s market scenario; the leaders are losing their market share & turning to followers for the sense of emergency. â€Å"Eye-catching colors and gee-whiz features aren't enough for successful products and services today. To rise above the ‘sea of sameness’, companies need to be different in a way that is elemental—and game-changing. According to HBS professor Youngme Moon.† Brand Loyalty Brand loyalty is harder to come by today as different brands are coming with too many choices and not with enough differences. Well known brands command a price premium. Japanese companies such as Sony and Toyota have built a huge brand loyal market .At the same time, developing a branded product loyal to the customer requires a great deal of long term investment, especially for advertising, promotion & packaging. Woodland is a brand that has built its brand equity on the pillars of being sturdy and durable with futuristic designs. It has also forayed into apparels and accessories. To maintain their positioning in the mind of consumer the brand has also introduced more specialized products like Yoga collection, Kids collection and the Woods collection. The brand has customized products for the adventure enthusiasts and keeps adding new technologies to make their products the ideal choice for all adventure lovers. Now, the brand has been focusing on eco-friendly products and uses raw materials that are less harmful to the environment. We’re familiar with the acronym WIIFM, which stands for â€Å"What’s in it for me?† This is the exact question that the consumers are asking themselves, and the brands need to be able to answer them properly. If they are unable to do the same the consumer will switch from one brand to another. The economics of customer retention makes a compelling case for relationship marketing. It costs approximately five times more to attract a customer than to keep a customer. So losing market share is very serious issue for market leaders at present. Brand Loyalty is the consumer's conscious or unconscious decision, expressed through intention or behavior, to repurchase a brand continually. It occurs because the consumer perceives that the brand offers the right product features, image, or level of quality at the right price. In today’s marketing environment, market advertisers are trying to break consumer habits, and helping them to acquire new habits, and reinforce those habits by reminding consumers of the value of their purchase and encourage them to continue purchasing those products in the future. The proactive approaches of rivals are compelling the market leaders to lose their market share. Brand Differentiation The brands want to remain differentiated from other brands; they will survive in the market & enjoy customer loyalty if they’ll be able to position themselves different from their competitor in the mind of consumer as well as in the market. Brands are investing on their advertising & promotion to differentiate themselves from others. FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities. The company has reportedly spent close to Rs 7-8 crore on the whole exercise. Currently, the brand is going ahead with the 360 degree communication plan, which includes innovative OOH campaign in select cities, in-cinema advertising, TVC, radio, DTH for the very first time and print advertising, to remain differentiated from other brands. There are various ways they can achieve this aim. The brand differentiation is basically brought by positioning of brands. , some of the world's most iconic brands are starting the year with a new look. ITV has ditched its yellow and blue boxes, computer chip maker Intel has introduced a new strapline, and telecommunications giant AT&T has undergone a facelift.Airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. Brand differentiation can also be achieved by unique selling position of the brand and for increasing the brand value and brand equity. For every business, the health of its brand is key to its success. â€Å"The brand is the emotional heart of the business,† says Clare Salmon, director of marketing and strategy at ITV. â€Å"If the heart stops beating, the beast is going to die.† Differentiation attacks the fundamental basis of competition. It makes the product dissimilar and hence, less substitutable.† A general class of products is differentiated if any significant basis exists for distinguishing the good or service of one seller from that of another. Such a basis may be real or fancied, as long as it is of any importance whatever to buyer, and leads to a preference for one variety of the product over another.† According to Chamberlin, Edword, The theory of monopolistic competition, Cambridge, Mass, Harvard University Press, 1956.p.66. Current Market scenario.

Engage in Personal Development in Health, Social Care Essay

1.2 Explain expectations about own work role as expressed in relevant standards. The expectations about my own work role as expressed in relevant standards are to; safeguard clients, to treat them with dignity and respect, to promote independence, to give them choice, and to make sure that they are in a clean and environment. 2.1 Explain the importance of reflective practice in continuously improving the quality of service provided. Working in care requires that in order to be an effective practitioner and to provide the best possible service for those you care for, you need to be able to reflect on what you do and the way you work and to also identify your strengths and weaknesses. It is important to examine the work that you have done and identify areas where you know you need to carry out additional development. 2.3 Describe how own values, beliefs systems and experiences may affect working practice. Everyone’s values and beliefs are affected to different degrees by the same range of factors. These may include: life stages, physical, social and emotional stages of development, employment, socio-economic circumstances, cultural background, religious beliefs and values, education, the effects of relationships, environment. You may believe that everyone should be treated in the same way, however there are differences in approach or attitude you may be unaware of. For example, you may not be aware that you are spending more time with someone who is asking your advice about a course of action which you think is sensible, than you are with someone who wanted to do something you thought inadvisable, there are many other ways in which your beliefs, interests and values can affect how you relate to people. It is important that you are aware of how you may behave differently towards people, because it could make a difference to the quality of your work. 3.1 Evaluate own knowledge, performance and understanding against relevant standards. My job came with a job description, but while that tells me what I need to do, it did not tell me how I needed to do it. To find that out, I needed to look at the Standards that apply to my work. Standards, as with Codes of Practice, will vary depending on the UK country in which you work. Each UK country has National Minimum Standards that are used by inspectors to ensure that services are being delivered at an acceptable level. Finally, and most importantly in terms of how I carry out my work, there are the National Occupational Standards (NOS). These apply across the whole of the UK, and explain what I need to know and be able to do in order to work effectively in social care. The National Occupational Standards form the basis for all the qualifications in the social care sector, and are divided into units of competence. Some of these are mandatory, and I am able to demonstrate competence in these areas. Other units are optional and I am able to demonstrate competence in those units relevant to my job role. In performing my job role, competence means that I have been able to provide evidence that I can demonstrate the skills and the underpinning knowledge contained in the National Occupational Standards. It is important to understand that competence is not only about doing the job; it is also about understanding why I do what I do and the theoretical basis that underpins the work.

Request for Proposal Essays

Request for Proposal Essays Request for Proposal Essay Request for Proposal Essay Request for Proposal Name: Course: Date: Request for Proposal The purpose of this Request for proposals (RFP) is to engage a client to supply the following services to Google Inc. Google Inc, by means of this RFP, invites all qualified companies to submit proposals that comply with all the regulations delineated in this RFP. Google Inc predicts that, based on its appraisal and assessment of the proposals obtained in accordance with this RFP, it will pick a supplier and sign a contract whereby the supplier will deliver the services to Google Inc, in line with the terms and conditions agreed upon in the contract. Company Information Google Inc. is an American international company that makes available Internet-based products and services, including research, cloud storage, software and advertising innovations. Advertising revenues from Ad Words contributes a large chunk of the company’s profits. The company was established by Larry Page while he was studying in Stanford University. Google was first registered as a private company in 1998 and in 2004; it floated its initial public offering. The company’s mission statement was to organize the world’s information and make it universally accessible and useful. Company’s right to reject Google Inc., in its sole judgment, reserves the right to reject any proposals including, without constraint, any material that is brought for their consumption by the different suppliers. Schedule of events Google Inc. will try to comply with the following proposed timeline that is used for assessing, bargaining and issuing a contract. Events Date Public notification of the purpose to propose to potential proposersJan 2013Issuance of Request for Proposal04/ 02/ 2013Checking deadline for receipt of RFP11/ 02/ 2013Availing comments and queries through website15/ 02/ 2013Verbal presentations for chosen proposers21/ 02/ 2013Issuing recommendations to the board of directors26/ 02/ 2013 Needs Assessment The results reported in the survey analysis were based on the participation of the colleagues and classmates. The results of the survey were very compelling and were not as previously expected. The survey was performed to collect information on people’s experiences in identifying JIT solutions found in various technological platforms. The initial question asked was what types of technologies were regularly used and the results of the survey indicated that personal computers and cell phones were the most popular. About 75% of the respondents regularly used laptops and just over 50% used Tablets in their social and economic activities. The results for iPad users were very dismal and stood at approximately 25% of the total respondents. With the prominence of the gadget, it was surprising that very few people preferred iPads as they opted for the other sources of work and interaction. The usage of the JIT solution and databases to accessing information was accessible to everyone t hat participated in the study. When questioned about the definite learning method, most respondents stated that they preferred online lectures and knowledge base as their preferred learning tool with only a few indicating that they preferred traditional forms of learning. The respondents replied that they each spent anywhere from 20 minutes to four or more hours of training for this activity. In conclusion, based on this analysis, the JIT solution using Microsoft Office Power point offered the best solution to the training. Power-point slides are easily to generate and administer as they are precise and learners have an easy time grasping ideas using the graphics. They are also lightweight applications that are easily transferable across various technological platforms. Statement of Work Purpose The rationale for this Request for Proposal (RFP) is to attract prospective vendors to present a proposal for the exclusive rights to produce and supply communication equipment such as computers and tablets to Google Inc. This proposal also addresses the effectiveness of this process and its potential to improve the current systems of communication. The RFP issues vendors with the pertinent application, performance and operational necessities of the system (Porter-Roth, 2002). RFP Requirements Right to modify, rescind or revoke RFP Google Inc. sets aside the rights to alter, withdraw, or revoke this RFP, completely or partially, at any time before the date on which the certified representative of the Company signs up a contract with the chosen proposer. Compliance with RFPR requirements Through submitting a proposal, a proposer agrees to be attached by the requirements outlined in the RFP. Google Inc, at its sole judgment, may exclude a proposal from consideration, if they establish a proposal was not compliant in whole or partly, with the requirements prescribed in this RFP. Binding Effect of Proposal Unless otherwise agreed in writing and ratified by the Vice President for Business Affairs, each Proposer will assent to and shall be bound by the details and credentials provided with the proposal, including prices cited for services rendered. Signature and Certification of Proposer The proposal must be cleared and confirmed by an agent of the proposer who is approved to bind the proposer to the terms and conditions contained in this RFP and to conform to the information presented in the proposal. Each proposer presenting a proposal verifies to the wholeness, actuality, and correctness of the information provided in the proposal as well as the authority of the person whose signature appears on the proposal to bind the proposer to the regulations outlined in this RFP. Proposals presented without the mandatory signature shall be deemed ineligible (Pallans, 2005). Requirements for submission The proposers shall ensure that they shall present their proposals in the following way. One original copy that is clearly marked, processed using Microsoft Word (spacing 10 point, Times New Roman font) and clearly comprehensible. The original copy should be in a three-ring binder and should bear the name of the proposer as well as the subject matter. Deadline for proposals The latest proposals should reach the Google Inc. company headquarters or on before 31 February 2013 and no later than 4: 00 pm. The company will not accept any proposal that is presented after this date as ample time has been provided to all potential proposers to make then necessary submissions. Budget Estimated Pricing The survey report entailed discovering technologies that could support the choice of JIT solutions. Six potential solutions were available that could effectively access databases to view the information online. This report analyzed the performance of these six innovations and contrasted their suitability. In the various categories available, much care was taken to analyze the solutions objectively and without bias, as the potential effectiveness of the solutions was crucial to the development of the technology. The Cost Analysis report below illustrates the various innovations proposed and their evaluations. JIT SolutionURL Location Estimated Cost BenefitsDisadvantagesComputersdell.com/us/p/desktops From $449They are relatively faster and may contain higher resolutions and memory capacities, which make them efficientThey are relatively expensive and may require additional accessories such as modems to access the internet. They cannot be carried from one place to another (Ward, 2011). Due to the ever-developing software, they easily become redundant, as they cannot handle the necessary capacities.Cell phonescellphoneshop.net/cellphone1.htm From $19.99They are relatively easy to carry from one place to another. They are cheap and simple to use.They are small and have low screen resolutions. They are relatively slow in accessing the internet. The content they offer is limited to the type of software that the manufacturer develops them with.Laptopsdell.com/us/p/laptops From $349Depending on the memory and size, they have a high screen resolution and are relatively faster. They can easily be carried from one place to another.They a re expensive and delicate. They require to be handled with care. According to my survey, up to 25% of people do not have access to laptops. Their life span is also limited with new products replacing old ones constantly. Tabletsdell.com/content/topics/segtopic.aspx/tablets From $499They have relatively more features and applications. They are more comfortable to carry (Reeds, 2002).They are more delicate than laptops and computers. They have features that are more complex. As such, the target of this feature is limited to those who are conversant with this technology.Ipadsapple.com/uk/ipad/compare From $ 269They are cheaper than laptops and computers. They contain most of the features you can find in laptops and computers. They are also relatively easier to carry (Tellijohn, 2010).They may lack some essential applications such as the flash viewer used for browsing. The limitations in software compatibility also hinder individuals not conversant with this technology from adopting it on a wide scale.

Paintball Tourney Essays

Paintball Tourney Essays Paintball Tourney Paper Paintball Tourney Paper The XPL 7s will be run on a monthly basis in between other major league paintball tournaments. It will be based on 4 leagues with around 8 teams on each averaging about 30 40 teams per event. There will be 4 super air fields with 6 marshals and an ultimate per field. Also a staging area that only team players and crew members can access with there unique ID cards and controlled access from security guards. The game structure and general concept will be best on that of the rule book (app.1)  Location and Layout  The field layouts will be based on those from millennium series events and will be different every event. The field layouts will be designed in advance and put up at least a day before the event and checked with the Field of Play regulations in the PA rulebook (app.1) The fields will be stored and packed away when not in use in a storage container and washed down before hand The players staging area will be big enough to hold 300 players and 40 teams with 6 meter removable security fencing with only one entrance guarded by security personnel only letting players and crew members with unique ID cards with official XPL stamp and 2 other security personnel checking the perimeter for intruders and thieves. Promotion  The main source of promotion will be the website. I have designed and made the website, just need web space and domain name for it. It will have all relevant information on it to do with the tourney, entry, results, schedule etc. Another source of promotion will be in paintball magazines like PGI and also internet ads on websites like walkonzone.com  A questionnaire has been produced for marketing reason to work out if firstly the staff will work for that kind of money. Secondly to find out what general interest this will create and key features that paintball players look for in a paintball tournament. Flyers and posters will also be made to promote the event to new audiences and the target market.  How the Leagues work  There will be 4 leagues and based on 8 per division, each team will play 7 games. Which are 56 games in each division making it 224 games in total. Split up into 4 fields over a playing time of 7 hours (not including 1 hour lunch break), 56 games per field over 420 minutes. 15 minutes between games. See app.2 for schedule details and game layout. The day will run from games starting at 10 am to finishing at 5 pm with a 1 hour break at 1 pm for lunch and marshals to rest. The teams will be placed in there divisions past on their performance at other tournaments and what level they play on. The divisions will also work on 2 go up and 2 go down. Teams wont be allowed to change divisions, the only way teams change divisions is with the promotion and demotion method Marshals  On each field will be 7 marshals, one of which will be the ultimate who Is in charge of that field and his marshals. He will be considered head marshal on that field. The marshals will be that of tournament level standard and will be sent a copy of the XPL rule book to read well in advance and will need to have experience in marshalling tournaments and over the age of 18. The marshals will be paid à ¯Ã‚ ¿Ã‚ ½50 for the day and will receive free lunch. The marshals will also get a 1 hour lunch break at 1pm. Security  There will be 4 security personnel hired who will have to be 21+ and will be given a shirt to wear and radio to communicate with the other security personnel. Only 3 of the 4 security guards will be working at one time. 1 of the 3 will be at the entrance of the players area checking for player ID guards and checking for the official XPL stamp and checking the photo. The other two will be patrolling inside and outside the players area for thieves and intruders with no ID card. See appendix 3 for security personnel schedule. ID cards  The ID cards will be the size of a business card and have a photo of the player, the player name, team name (to stop that player playing for another team) players signature, an organisers signature and the official XPL stamp. With a plastic cover going over the top. If a security guard sees a player ID were the plastic has been peeled back, that player will be denied access. Every player and his/her information will be stored on the computer and when a teams arrives at a competition they will be asked to fill in a form writing down each players name, address, player ID and signature which will be double checked on the player IDs and on the computer during the day for sandbaggers or players switching teams. The player must supply a passport sized photo. Air + Co2  Air will be supplied by H-Pac services at à ¯Ã‚ ¿Ã‚ ½5 per player. With a maximum of 56 teams and assuming 8 players on each team which would be around 300 players in total playing in the event costing around à ¯Ã‚ ¿Ã‚ ½1500. The Co2 will be supplied by APS with 4 tanks set up for players to be filled up on. A member of staff will be hired at à ¯Ã‚ ¿Ã‚ ½50 for the day to watch over, check bottles and help fill. Food and Refreshments  The safe zone at the Skirmish Paintball Site will be used as a restaurant where people that get refreshments charged that of the prices below. A Cook and kitchen personnel will be hired for the day to cook the food and serve it to customers.  Car Park and Traffic  The Strip of land between the field of which the tourney will be played on and the woods will be converted into a car park that can hold at least 400 cars. Staff will use the sites car park and two car park staff will be hired to assist the parking of cars during the day. Trade Stands  Companies will be offered a space at the event to set up trade stands. For the 1st event there will be no charge but will be charged per event after that to set up a trade stand.  Company Banners  Companies can have their banner stuck up on the side of the netting, in the car park and around the site at a small cost of à ¯Ã‚ ¿Ã‚ ½10 per banner. Although sponsors of the event can have their banners up, as many as they want and wherever they want, at no cost. Paint  Teams can buy paint from Adrenaline Paintball Supplies. A Choice of WDP, RPS or Evil paint will be available and discount for buying in bulk, but teams MUST ring in advance to let APS know how much paint they are expecting too need so they get enough in. Prices for paint are below.

The differences between the battle of Waterloo and the Battle of the Essay

The differences between the battle of Waterloo and the Battle of the Somme - Essay Example This paper presents brief report of The Battle of Waterloo and The Battle of The Somme. The waterloo battle started at almost noon when the French army launched an attack on Wellington’s fortified farmhouse and buildings that were at Hougoumont. The waterloo battle was the last stand by Napoleon, in which England together with its allied powers decided to fight against Napoleon’s army after they had returned to power in 1815. During the battle, Napoleon launched attacks on the British lines but was not successful in breaking through. At the culmination of the battle that took three days, the British troops were able to go through the French ranks and authoritatively defeat the French soldiers. When the battle came to an end, Napoleon was exiled and Louis XVII resumed to the helm. On the other hand, Battle of Somme is more often than not remembered for its nonsensical slaughter when the British soldiers advanced into no man’s land and were attacked by the Germans. In reality, the battle of Somme was one that was characterized by a lot of destruction and huge losses were suffered by the two sides. The land that was gained by the British at the end of the war was comparatively small. In the end, the battle was not decisive and had not contribution towards wearing down the German troops who were eventually outnumbered when the United States joined the British forces. It had more than a million casualties and was among the bloodiest wars to ever take place in human history.

Regulatory bodies are best placed to secure environmental protection Essay

Regulatory bodies are best placed to secure environmental protection Discuss - Essay Example The compliance assurance features of better regulation include initiating time limits for regulatory decision making, minimising the onus of paperwork by substituting to self-reporting and enhanced overseeing of compliance monitoring activities so that business assigns minimum resources and time to inspection by government authorities. The UK government so as to overhaul its industrial pollution control system has introduced a new Integrated Pollution Control system (IPC) as early as 1990 through the Environmental Protection Act. The Environmental Act 1995 established the Environmental Agency. (Bohne: 435). Further, the UK government had combined the additional policy objective with its regulatory reform with an aim to regain more influence on European Environmental Regulations. In UK, the Hampton Principles was adopted which outline a regulatory system perused in tune with the requirements of the 21st century where risk assessment will be the foundation for all environmental program mes. Further, the UK government has made public a regulatory code of practice to compel both the local and national regulators to adhere the Hampton Principles. In April 2008, the Regulators’ Compliance Code came into force. Further, UK has also adopted a common framework for evaluating administrative burdens namely the Standard Cost Model. Moreover, the Impact Assessment Guidance issued by the UK Better Regulations Executive needs an evaluation of the â€Å"aggregate annual cost of enforcement of the regulatory proposal. Further, UK government is contemplating to introduce a system of regulatory budgets to minimise the aggregate costs of its new regulations’ adherence cost on the economy. (OECD2009:45). 2. What are the main characteristics of the British system of regulation? What processes are involved? What are its strengths and weaknesses? The UK government so as to overhaul its industrial pollution control system has introduced a new Integrated Pollution Control system (IPC) as early as 1990 through the Environmental Protection Act. UK can be said to be the leader of an integrated pollution control system not only in the Europe but in the whole world. Section 7 (4) & (7) was successfully exported to Europe from UK. As per Emmot and Haigh (1996:305), the IPC concept of â€Å"Best Available Techniques Not Entailing Excessive Cost† (BATNEEC) which was employed to evaluate the emission limit values which reappeared in the BAT specification of the IPPC directive. As per farthing et al (2003:75), the holistic IPC doctrine of â€Å"Best Practicable Environment Option† (BPEO), though not overtly emphasised in the IPPC directive, is mirrored in the regulations of the IPPC directive to accomplish a greater level of safeguard for environment as a whole, and not to shift the pollution from one medium to another i.e. air, water and land through the Art. 9(1) and (3) of the IPPC directive. (Bohne2006:435). UK assumed the leadership role in EU industrial pollution control legislation by exporting the IPC system to Europe. As per Bell and McGillivray (2006:770), UK kept the administrative and legislative upheaval for the transposition of the IPPC directive to a bare minimum. (Bohne 2006:435). EIA – Environment Impact Assessment It is a technique to make us to understand the probable environmental impacts of major projects both the existing and in the development stages also. The regulations and