The Extended Marketing Mix Assignment Example | Topics and Well Written Essays - 2000 words

The Extended Marketing Mix - Assignment Example In order for customers to recognize your product, it is required to differentiate your product to highlight it in the eyes of the customer. Differentiation can be done on any basis; depending on what is more highly rated in your potential customer. The company on since it started working in 1981 has been focused on providing the best quality for their product. Crosland employed the method of carefully manufacturing various electronic goods such as amplifiers, tuners, record disks, cassette players etc and imported speakers from a relatively smaller shop and branded them with their own name. Since it relied on quality and produced specialized electronic equipment; they differentiated their product on this basis only. They provided quality services to their customer; the price was not their competitive factor. Distribution patterns are considered extremely important in marketing because no matter how beautiful and penetrating the marketing activities are, if the product is not available to the consumers when they ask for it, they will probably move to another product and start using it. Many products have failed due to the failure of the company to address the problem of proper and timely distribution of the product in the areas where there is extensive demand. The company under consideration was not paying enough attention to the changing marketing tastes and the ever changing consumer tastes and therefore, has started suffering in profits. The company had attained their advantage by providing quality products. However, because the world is becoming fast paced and the changes that are usually taking place in the minds of the consumers have dented the demand for their products. People are asking for more innovative products which are being provided to them by other competitive companies w hich have employed just in time production methods so that they stay in complete cohesion with the demand for their different products. The methods of the competitors have made them the market leader. Therefore in order to get their strategic advantage back, they need to employ such distribution methods that the consumers get timely availability of the product as and when they demand it. The improvement in their distribution channel should be done so that they can increase their customer base by increasing the customer satisfaction and convenience. They should improve their inventory management by increasing the introducing the just in time methods of inventory management; this method leads to quality improvement. Customers get better product in time and eventually they will be attracted to use the company's products due to timely availability and quality. As the company is already competing based on their quality, a little improvement in distribution patterns might help them in inc reasing the quality of their products and services to a much greater extent. Another strategy that they are using is exclusive distribution which in a way hinders the availability of product in all the markets (Elizabeth, 1996). Therefore, this reduces the probability that the customer will come to but the product to the specific shop if considering the current situation when the competitors are providing with better products. 3. Pricing Strategies Price is one to the most important and the basic variable that marketing managers

Teacher Tenure in California Research Paper Example | Topics and Well Written Essays - 1250 words

Teacher Tenure in California - Research Paper Example he teachers become eligible for the tenure they gain security towards their position and can only be dismissed if the school authority is able to put forward a just cause. The state law even proposed that the tenured teachers may be dismissed if they are giving unsatisfactory performance (Jederberg 43). However, as per the policy if the performance of students is low in the state it is not considered to be a condition for dismissal of teachers which in turn has resulted into more number of students exhibiting low performance. The dismissal conditions as highlighted by the court decision states that the school authority needs to give a prior notice to the employee before initiating any form of proceedings regarding dismissal due to unsatisfactory performance of a teacher. The teacher tenure policy majorly focused towards the well being of students and to retain those teachers who performed well and discard those who are not able to meet the standards of the school policy. The ones who supported the policy stated that the policy majorly aimed towards development and growth of students so that they are able to perform well in their career path. The other end of this provision was that it provided the flexibility to the school authority to focus more on performing teachers and reduce the cost by eliminating those teachers who did not perform well. The notice that would be given to the teachers before the dismissal must also include some of the behavioral instances that need to be communicated three months prior to filing charges. The major purpose of the policy was not to hide the underperforming teachers behind the tenure and to facilitate more of academic achievement of the students. There are almost 6 million students who are enrolled in the public s chools of California and thus the law was to support these students so that they are provided with an appropriate guidance. The tenure is always a security provision for teachers but this policy was aligned more towards