Principles of Advertising(Mini Campaign) Essay Example | Topics and Well Written Essays - 1000 words

Principles of Advertising(Mini Campaign) - Essay Example Having its foundations rooted in sustainable agriculture, which produces exceptional food product quality, the farm-organization is family owned. This history is traceable to humble beginnings, where a family was able to organize its farm into the present entity it is. The presence of an on-farm processing plant, which aids in the freezing and pureeing of produce immediately after hours, aids in enhancing overall freshness, quality and nutritional value. This is best exemplified by the farm’s certification of sustainability, by the Food Alliance. Initial business venturing was on fruits and vegetables that were sustainably grown and subsequently individually quick-frozen. It is these produce that were first marketed under the brand name – Stahlbush Island Farms, in their characteristic Kraft paper packaging. It is this background, which provided for the later entry of canned, organic gourmet purees, under Trademark Farmers. Successful launch of these products provides an avenue of diversification, as later on showcased by the unveiling of pumpkin based pet food supplements. Environmentally conscious, the family-owned business later ventures into biogas production, through construction of a biogas plant. The target market for the farm would be drawn from different sectors, discussing the unveiling of organic foods and farm produce. Of primary importance are local community members of the State, which is primarily an agricultural setting. The audience present would include women group members, representative, and farmers, especially those practicing large-scale farming. In addition would be government agency representatives, who stand for different agencies and institutions concerned with farming, product quality assurance and environmental management. There would also be the likely possibility of academic minds, keen on engaging further on the overall

Whoever Controls the Media Essay Example for Free

Whoever Controls the Media Essay In some countries, the media is controlled exclusively by large companies; in others it is the government that has this control. Often, in a war situation, one of the first casualties is the media, which is seized by one group or another. This gives some support to the idea that the media is a source of power and control. Whoever controls the media also has ultimate control over what is published or broadcasted and what is omitted. They can also add a certain prejudice or bias to their coverage of certain news stories depending on their own feelings about the matter. This is not a new problem, although the issue is perhaps more pressing now that the Internet and pay-TV have enabled these messages to be disseminated even further. However, we should remember that readers have their own ideas and opinions. You can control what is printed but you cannot control the opinions of your readers. I think the only positive here is that, nowadays, people seem to be much more cynical about what they read in the press or hear on television. In particular, when it comes to the tabloid press, people know that they have to take what they read with a grain of salt. In other words, they read knowing they may be being lied to. Perhaps it is of even greater concern that we have become so accepting of this form of censorship. The only thing that can be done to alter this situation is for the government to regulate the industry so that there is no longer a monopoly on media ownership. This also means that they have to allow and support a totally free press, even if this mean the government may be criticized or ridiculed within its pages.

Social Research Essay -- essays research papers

AISHA GITTENS-HIPPOLYTE Taking Two Of The Theoretical Approaches To Social Research Discussed In The Module, Demonstrate The Connections Between Their Ontological, Epistemological And Methodological Assumptions. Which Method Or Methods Would Proponents Of Each Theory Favour As A Result Of Their Assumptions. In order to understand the production of sociological knowledge one must first examine the thought processes that lay behind each piece of research. Before a particular subject matter is researched, the researcher firstly makes certain assumptions about that matter. These assumptions differ dependent on the theoretical approach that is taken. They can be divided into three logical areas, namely ontology, epistemology and methodology. Sociologists researchers first make ontological assumptions. That is to say, they decide what they are studying or what should be studied. They decide what the subject matter consists of and the meanings behind it. They must consider the social reality and the nature of being, in relation to the subject matter. Having satisfied this researchers then make epistemological assumptions surrounding the subject matter. They must decide on the type of evidence to be collected, considering which evidence will deliver optimum validity. They must decide which stance to take during research, objective or neutral, considering which would be possible or even favourable. They must then think about how this can be best achieved. Should the research be classified as 'scientific' or 'unscientific' and what determines this? Based on the preceding ontological and epistemological assumptions a researcher then makes methodological assumptions. Having decided on exactly what is to be studied the researcher then decides how the research can best be managed thus formulating a plan of action. Considerations include whether the research used should be primary or secondary. Whether one will test an existing hypothesis or whether one will construct a theory after having collated evidence. Finally one can draw conclusions as to which strategy to implement with the ultimate goal of producing the type of knowledge that is required. This then results in the type of method or methods of research to be used. To investigate this further I will discuss these assumptions and identify particular methods favoured in relation to two contrasting theories, ... ...ences and to raise any questions or issues that they may have. The research must be useful, ensuring that the reasons for the research are in the best interests of the oppressed and is necessary to bring about social change. Methods The methods favoured by standpoint theorists must give voice to the concerns of the oppressed. They must be able to be representative of those groups. This links this theory to qualitative methods such as in-depth interviewing or participant observation. These methods would allow the researcher to come into close contact with the subject and allow the subject's own point of view to be heard. Other methods can be used such as questionnaires, as long as they serve a useful purpose. As long they ultimately serve to improve the lives of the oppressed. Using two theoretical approaches to social research namely, Positivism and Standpoint theory, I have demonstrated implicit connections in their respective assumptions. The ontological, epistemological and methodical assumptions are all integral facets of the understanding of social research. Once these are understood one can then draw conclusions as to which type or types of methods are appropriate to use.

Gravity Assignment

You will be helping Galileo perform the experiment to determine if objects with different mass fall at the same, or different, rates in the air and in a vacuum. Before you conduct your experiment, you need to form a hypothesis. A hypothesis is a prediction of what you think will happen in the experiment. The hypothesis is a statement that describes â€Å"if† a certain set of circumstances are present â€Å"then† there will be a specific result that will occur.Record your hypothesis here: My hypothesis is that i think that the heavier ball will always drop first in the vacuumRecord the results from step one of the experiment (dropping the objects in the air):First trial: The big ball fell faster than the small ballSecond trial: The small ball fell faster than the featherThird trial: The big ball fell faster than the featherRecord the results from step two of the experiment (dropping the objects in a vacuum):First trial: The feather and the small ball hit the ground at th e same timeSecond trial:The big ball and the small ball hit the ground at the same timeThird trial: The bigger ball and the feather hit the ground at the exact same timeDid the experiment support your hypothesis? Using the data from your experiment, describe why you believe your hypothesis was either proven or disproven. My hypothesis wasnt proven because all the objects regarless of weight and acceleration all hit the ground at the exact same rate and time.What forces were acting on the objects dropped in the air? What force was acting on the objects dropped in the vacuum? The force acting upon the objects dropped in the air was air resistance and gravity. The force acting upon the objects dropped in the vacuum was gravity only.Part two: Comparing ForcesChoose two forces and compare and contrast these forces. You must provide two ways that they are alike and two ways that they are different. You may make a list, write in paragraph form, or make a chart. The strong nuclear is differ ent from the weak nuclear because the strong nuclear holds an atoms nucleus together and a weak nuclear governs nuclear decay and radioactivity.Strong nuclear is the strongest of the four forces where as the weak nuclear is the second weakest of all four forces. There alike because they both have a short range of force and there particles and subatomic particles experience the same forceChoose two forces and compare and contrast these forces. These must be different forces than used in the prior question. Provide two ways that they are similar and two ways that they are different. You may make a list, write it out, or make a chart.Gravity is different from electro-magnetism because gravity is the attraction between objects with mass and electro-magnetismis the attraction or repulsion between electrically charged particles. Gravity is the weakest of the four forces and electro-magnetism is the second strongest of the four forces. there alike because they both have infinity range of f orce and they both attract forces

Forward the Foundation Chapter 11

9 We all have our small illusions and Cleon-Emperor of the Galaxy, King of Trantor, and a wide collection of other titles that on rare occasions could be called out in a long sonorous roll-was convinced that he was a person of democratic spirit. It always angered him when he was warned off a course of action by Demerzel (or, later, by Seldon) on the grounds that such action would be looked on as â€Å"tyrannical† or â€Å"despotic.† Cleon was not a tyrant or despot by disposition, he was certain; he only wanted to take firm and decisive action. He spoke many times with nostalgic approval of the days when Emperors could mingle freely with their subjects, but now, of course, when the history of coups and assassinations-actual or attempted-had become a dreary fact of life, the Emperor had, of necessity, been shut off from the world. It is doubtful that Cleon, who had never in his life met with people except under the most constricted of conditions, would really have felt at home in offhand encounters with strangers, but he always imagined he would enjoy it. He was excited, therefore, for the rare chance of talking to one of the underlings on the grounds, to smile and to doff the trappings of Imperial rule for a few minutes. It made him feet democratic. There was this gardener whom Seldon had spoken of, for instance. It would be fitting, even a pleasure, to reward him belatedly for his loyalty and bravery-and to do so himself, rather than leaving it to some functionary. He therefore arranged to meet the fellow in the spacious rose garden, which was in full bloom. That would be appropriate, Cleon thought, but, of course, they would have to bring the gardener there first. It was unthinkable for the Emperor to be made to wait. It is one thing to be democratic, quite another to be inconvenienced. The gardener was waiting for him among the roses, his eyes wide, his lips trembling. It occurred to Cleon that it was possible that no one had told the man the exact reason for the meeting. Well, he would reassure him in kindly fashion-except that, now he came to think of it, he could not remember the fellow's name. He turned to one of the officials at his side and said, â€Å"What is the gardener's name?† â€Å"Sire, it is Mandell Gruber. He has been a gardener here for thirty years.† The Emperor nodded and said, â€Å"Ah, Gruber. How glad I am to meet a worthy and hardworking gardener.† â€Å"Sire,† mumbled Gruber, his teeth chattering. â€Å"I am not a man of many talents, but it is always my best I try to do on behalf of your gracious self.† â€Å"Of course, of course,† said the Emperor, wondering if the gardener suspected him of sarcasm. These men of the lower class lacked the finer feelings that came with refinement and manners, which always made any attempt at democratic display difficult. Cleon said, â€Å"I have heard from my First Minister of the loyalty with which you once came to his aid and of your skill in taking care of the grounds. The First Minister tells me that he and you are quite friendly.† â€Å"Sire, the First Minister is most gracious to me, but I know my place. I never speak to him unless he speaks first.† â€Å"Quite, Gruber. That shows good manners on your part, but the First Minister, like myself, is a man of democratic impulses and I trust his judgment of people.† Gruber bowed low. The Emperor said, â€Å"As you know, Gruber, Chief Gardener Malcomber is quite old and longs to retire. The responsibilities are becoming greater than even he can bear.† â€Å"Sire, the Chief Gardener is much respected by all the gardeners. May he be spared for many years so that we can all come to him for the benefit of his wisdom and judgment.† â€Å"Well said, Gruber,† said the Emperor carelessly, â€Å"but you very well know that that is just mumbo-jumbo. He is not going to be spared, at least not with the strength and wit necessary for the position. He himself requests retirement within the year and I have granted him that. It remains to find a replacement.† â€Å"Oh, Sire, there are fifty men and women in this grand place who could be Chief Gardener.† â€Å"I dare say,† said the Emperor, â€Å"but my choice has fallen upon you.† The Emperor smiled graciously. This was the moment he had been waiting for. Gruber would now, he expected, fall to his knees in an ecstasy of gratitude. He did not and the Emperor frowned. Gruber said, â€Å"Sire, it is an honor that is too great for me-entirely.† â€Å"Nonsense,† said Cleon, offended that his judgment should be called into question. â€Å"It is about time that your virtues are recognized. You will no longer have to be exposed to weather of all kinds at all times of the year. You will have the Chief Gardener's office, a fine place, which I will have redecorated for you, and where you can bring your family. You do have a family, don't you, Gruber?† â€Å"Yes, Sire. A wife and two daughters. And a son-in-law.† â€Å"Very good. You will be very comfortable and you will enjoy your new life, Gruber. You will be indoors, Gruber, and out of the weather, like a true Trantorian.† â€Å"Sire, consider that I am an Anacreonian by upbringing-â€Å" â€Å"I have considered, Gruber. All worlds are alike to the Emperor. It is done. The new job is what you deserved.† He nodded his head and stalked off. Cleon was satisfied with this latest show of his benevolence. Of course, he could have used a little more gratitude from the fellow, a little more appreciation, but at least the task was done. And it was much easier to have this done than to settle the matter of the failing infrastructure. Cleon had, in a moment of testiness, declared that whenever a breakdown could be attributed to human error, the human being in question should forthwith be executed. â€Å"Just a few executions,† he said, â€Å"and it will be remarkable how careful everyone will become.† â€Å"I'm afraid, Sire,† Seldon had said, â€Å"that this type of despotic behavior would not accomplish what you wish. It would probably force the workers to go on strike-and if you try to force them back to work, there would then be an insurrection-and if you try to replace them with soldiers, you will find they do not know how to control the machinery, so that breakdowns will begin to take place much more frequently.† It was no wonder that Cleon turned to the matter of appointing a Chief Gardener with relief. As for Gruber, he gazed after the departing Emperor with the chill of sheer horror. He was going to be taken from the freedom of the open air and condemned to the constriction of four walls. Yet how could one refuse the Emperor? 10 Raych looked in the mirror of his Wye hotel room somberly (it was a pretty run-down hotel room, but Raych was not supposed to have too many credits). He did not like what he saw. His mustache was gone; his sideburns were shortened; his hair was clipped at the sides and back. He looked-plucked. Worse than that. As a result of the change in his facial contours, he looked baby-faced. It was disgusting. Nor was he making any headway. Seldon had given him the security reports on Kaspal Kaspalov's death, which he had studied. There wasn't much there. Just that Kaspalov had been murdered and that the local security officers had come up with nothing of importance in connection with that murder. It seemed quite clear that the security officers attached little or no importance to it, anyway. That was not surprising. In the last century, the crime rate had risen markedly in most worlds, certainly in the grandly complex world of Trantor, and nowhere were the local security officers up to the job of doing anything useful about it. In fact, the security establishment had declined in numbers and efficiency everywhere and (while this was hard to prove) had become more corrupt. It was inevitable this should be so, with pay refusing to keep pace with the cost of living. One must pay civil officials to keep them honest. Failing that, they would surely make up for their inadequate salaries in other ways. Seldon had been preaching this doctrine for some years now, but it did no good. There was no way to increase wages without increasing taxes and the populace would not sit still for increased taxes. It seemed they would rather lose ten times the credits in graft. It was all part (Seldon had said) of the general deterioration of Imperial society over the previous two centuries. Well, what was Raych to do? He was here at the hotel where Kaspalov had lived during the days immediately before his murder. Somewhere in the hotel there might be someone who had something to do with that-or who knew someone who had. It seemed to Raych that he must make himself conspicuous. He must show an interest in Kaspalov's death and then someone would get interested in him and pick him up. It was dangerous, but if he could make himself sound harmless enough, they might not attack him immediately. Well- Raych looked at his timeband. There would be people enjoying their predinner aperitifs in the bar. He might as well join them and see what would happen-if anything. 11 In some respects, Wye could be quite puritanical. (This was true of all the sectors, though the rigidity of one sector might be completely different from the rigidity of another.) Here, the drinks were not alcoholic but were synthetically designed to stimulate in other ways. Raych did not like the taste, finding himself utterly unused to it, but it meant that he could sip his drink slowly and look around. He caught the eye of a young woman several tables away and had difficulty in looking away. She was attractive and it was clear that Wye's ways were not puritanical in every fashion. After a few moments, the young woman smiled slightly and rose. She drifted toward Raych's table, while Raych watched her speculatively. He could scarcely (he thought with marked regret) afford a side adventure just now. She stopped for a moment when she reached Raych and then let herself slide smoothly into an adjacent chair. â€Å"Hello,† she said. â€Å"You don't look like a regular here.† Raych smiled. â€Å"I'm not. Do you know all the regulars?† â€Å"Just about,† she said, unembarrassed. â€Å"My name is Manella. What's yours?† Raych was more regretful than ever. She was quite tall, taller than he himself was without his heels-something he always found attractive-had a milky complexion, and long, softly wavy hair that had distinct glints of dark red in it. Her clothing was not too garish and she might, if she had tried a little harder, have passed as a respectable woman of the not-too-hardworking class. Raych said, â€Å"My name doesn't matter. I don't have many credits.† â€Å"Oh. Too bad.† Manella made a face. â€Å"Can't you get a few?† â€Å"I'd like to. I need a job. Do you know of any?† â€Å"What kind of job?† Raych shrugged. â€Å"I don't have any experience in anything fancy, but I ain't proud.† Manella looked at him thoughtfully. â€Å"I'll tell you what, Mr. Nameless. Sometimes it doesn't take any credits at all.† Raych froze at once. He had been successful enough with women, but with his mustache-his mustache. What could she see in his baby face? He said, â€Å"Tell you what. I had a friend living here a couple of weeks ago and I can't find him. Since you know all the regulars, maybe you know him. His name is Kaspalov.† He raised his voice slightly. â€Å"Kaspal Kaspalov.† Manella stared at him blankly and shook her head. â€Å"I don't know anybody by that name.† â€Å"Too bad. He was a Joranumite and so am I.† Again, a blank look. â€Å"Do you know what a Joranumite is?† She shook her head. â€Å"N-no. I've heard the word, but I don't know what it means. Is it some kind of job?† Raych felt disappointed. He said, â€Å"It would take too long to explain.† It sounded like a dismissal and, after a moment of uncertainty, Manella rose and drifted away. She did not smile and Raych was a little surprised that she had remained as long as she did. (Well, Seldon had always insisted that Raych had the capacity to inspire affection-but surely not in a businesswoman of this sort. For them, payment was the thing.) His eyes followed Manella automatically as she stopped at another table, where a man was seated by himself. He was of early middle age, with butter-yellow hair, slicked back. He was very smooth-shaven, but it seemed to Raych that he could have used a beard, his chin being too prominent and a bit asymmetric. Apparently Manella had no better luck with this beardless one. A few words were exchanged and she moved on. Too bad, but surely it was impossible for her to fail often. She was unquestionably desirable. Raych found himself thinking, quite involuntarily, of what the upshot would be if he, after all, could-And then Raych realized that he had been joined by someone else. It was a man this time. It was, in fact, the man to whom Manella had just spoken. He was astonished that his own preoccupation had allowed him to be thus approached and, in effect, caught by surprise. He couldn't very well afford this sort of thing. The man looked at him with a glint of curiosity in his eyes. â€Å"You were just talking to a friend of mine.† Raych could not help smiling broadly. â€Å"She's a friendly person.† â€Å"Yes, she is. And a good friend of mine. I couldn't help overhearing what you said to her.† â€Å"Wasn't nothing wrong, I think.† â€Å"Not at all, but you called yourself a Joranumite.† Raych's heart jumped. His remark to Manella had hit dead-center after all. It had meant nothing to her, but it seemed to mean something to her â€Å"friend.† Did that mean he was on the road now? Or merely in trouble? 12 Raych did his best to size up his new companion, without allowing his own face to lose its smooth naivete. The man had sharp greenish eyes and his right hand clenched almost threateningly into a fist as it rested on the table. Raych looked owlishly at the other and waited. Again, the man said, â€Å"I understand you call yourself a Joranumite.† Raych did his best to look uneasy. It was not difficult. He said, â€Å"Why do you ask, mister?† â€Å"Because I don't think you're old enough.† â€Å"I'm old enough. I used to watch Jo-Jo Joranum's speeches on holovision.† â€Å"Can you quote them?† Raych shrugged. â€Å"No, but I got the idea.† â€Å"You're a brave young man to talk openly about being a Joranumite. Some people don't like that.† â€Å"I'm told there are lots of Joranumites in Wye.† â€Å"That may be. Is that why you came here?† â€Å"I'm looking for a job. Maybe another Joranumite would help me.† â€Å"There are Joranumites in Dahl, too. Where are you from?† There was no question that he recognized Raych's accent. That could not be disguised. He said, â€Å"I was born in Millimaru, but I lived mostly in Dahl when I was growing up.† â€Å"Doing what?† â€Å"Nothing much. Going to school some.† â€Å"And why are you a Joranumite?† Raych let himself heat up a bit. He couldn't have lived in downtrodden, discriminated-against Dahl without having obvious reasons for being a Joranumite. He said, â€Å"Because I think there should be more representative government in the Empire, more participation by the people, and more equality among the sectors and the worlds. Doesn't anyone with brains and a heart think that?† â€Å"And you want to see the Emperorship abolished?† Raych paused. One could get away with a great deal in the way of subversive statements, but anything overtly anti-Emperor was stepping outside the bounds. He said, â€Å"I ain't saying that. I believe in the Emperor, but ruling a whole Empire is too much for one man.† â€Å"It isn't one man. There's a whole Imperial bureaucracy. What do you think of Hari Seldon, the First Minister?† â€Å"Don't think nothing about him. Don't know about him.† â€Å"All you know is that people should be more represented in the affairs of government. Is that right?† Raych allowed himself to look confused. â€Å"That's what Jo-Jo Joranum used to say. I don't know what you call it. I heard someone once call it ‘democracy,' but I don't know what that means.† â€Å"Democracy is something that some worlds have tried. Some still do. I don't know that those worlds are run better than other worlds. So you're a democrat?† â€Å"Is that what you call it?† Raych let his head sink, as if in deep thought. â€Å"I feel more at home as a Joranumite.† â€Å"Of course, as a Dahlite-â€Å" â€Å"I just lived there awhile.† â€Å"-you're all for people's equalities and such things. The Dahlites, being an oppressed group, would naturally think in that fashion.† â€Å"I hear that Wye is pretty strong in Joranumite thinking. They're not oppressed.† â€Å"Different reason. The old Wye Mayors always wanted to be Emperors. Did you know that?† Raych shook his head. â€Å"Eighteen years ago,† said the man, â€Å"Mayor Rashelle nearly carried through a coup in that direction. So the Wyans are rebels, not so much Joranumite as anti-Cleon.† Raych said, â€Å"I don't know nothing about that. I ain't against the Emperor.† â€Å"But you are for popular representation, aren't you? Do you think that some sort of elected assembly could run the Galactic Empire without bogging down in politics and partisan bickering? Without paralysis?† Raych said, â€Å"Huh? I don't understand.† â€Å"Do you think a great many people could come to some decision quickly in times of emergency? Or would they just sit around and argue?† â€Å"I don't know, but it doesn't seem right that just a few people should have all the say over all the worlds.† â€Å"Are you willing to fight for your beliefs? Or do you just like to talk about them?† â€Å"No one asked me to do any fighting,† said Raych. â€Å"Suppose someone did. How important do you think your beliefs about democracy-or Joranumite philosophy-are?† â€Å"I'd fight for them-if I thought it would do any good.† â€Å"There's a brave lad. So you came to Wye to fight for your beliefs.† â€Å"No,† said Raych uncomfortably, â€Å"I can't say I did. I came to look for a job, sir. It ain't easy to find no jobs these days-and I ain't got no credits. A guy's gotta live.† â€Å"I agree. What's your name?† The question shot out without warning, but Raych was ready for it. â€Å"Planchet, sir.† â€Å"First or last name?† â€Å"Only name, as far as I know.† â€Å"You have no credits and, I gather, very little education.† â€Å"Afraid so.† â€Å"And no experience at any specialized job?† â€Å"I ain't worked much, but I'm willing.† â€Å"All right. I'll tell you what, Planchet.† He took a small white triangle out of his pocket and pressed it in such a way as to produce a printed message on it. Then he rubbed his thumb across it, freezing it. â€Å"I'll tell you where to go. You take this with you and it may get you a job.† Raych took the card and glanced at it. The signals seemed to fluoresce, but Raych could not read them. He looked at the other man warily. â€Å"What if they think I stole it?† â€Å"It can't be stolen. It has my sign on it and now it has your name.† â€Å"What if they ask me who you are?† â€Å"They won't. You say you want a job. There's your chance. I don't guarantee it, but there's your chance.† He gave him another card. â€Å"This is where to go.† Raych could read this one. â€Å"Thank you,† he mumbled. The man made little dismissing gestures with his hand. Raych rose and left-and wondered what he was getting into.

Pairnoia Essays - Bo, Book Of Exodus, Shevat, Pictures Of Spaceships

Pairnoia Essays - Bo, Book Of Exodus, Shevat, Pictures Of Spaceships Pairnoia Most people believe that the first REAL proof of alien invasion was that associated with Roswell, New Mexico, but some people believe differently. Since the earliest man learned to paint, there have been pictures of spaceships and rockets on cave walls. These flying objects have supposedly brought the message that the world will end in the year 2000, but the same end of the world chaos was experienced just before the year 1000 as well. Irrelevance, however, sets in when we come to terms with the fact (as Jean Donnely would tell us) that according to the Israelites, it is one thousand, nine hundred and ninety seven years anno domini, when in reality it is a scam, and time is at least three years off anyway. So the big question that is aroused is...Does anybody care Death is inevitable, and weather it comes naturally, with emphysema, AIDS, or the end of the world, or even by means of alien abduction is irrelevant. One then cant help but be lead to believe (By Isaac Asmiov) that the real question amounts to: DO MOTHS ACTUALLY EAT THE CLOTH, OR ARE THEY JUST TRYING TO FIND THEIR WAY THROUGH?...Which sparks further interest: are moths blind? Each answer seems to rely arabesquely on the next, and it seems that if one answer were slightly miscalculated, that the whole process of human embodiment would cease to exist. For instance, if moths are blind, then why are they so drawn to the light on the other side of the cloth? Or if indeed they can see, then why don?t they just fly right around? This further drives thoughts into the theory that our ?pinkie? fingers are getting smaller with evolution and will eventually lack presence, as will happen alike with every other feature of our physical body. This process will leave us in Einstein?s hypothetical pinnacle-of-evolution or as the most advanced spices...a giant ball of energy with no bodies. So does Evolution really even exist? I plan on self termination before the day I care to find the answer to these unknown, leaving you back towards the beginning...Does anybody care?...NO!

Asclepius, God of Healing in Greek Roman Mythology

Asclepius, God of Healing in Greek Roman Mythology While the healing god Asclepius is not a major player in Greek mythology, he is a pivotal one. Counted as one of the Argonauts, Asclepius came into contact with many of the major Greek heroes. Asclepius was also a causal figure in a drama played out between Apollo, Death, Zeus, the Cyclops, and Hercules. This story comes to us through Euripides tragedy, Alcestis. The Parents of Asclepius Apollo (the brother of the virginal goddess Artemis) was no more chaste than any of the other (male) gods. His lovers and would-be lovers included Marpessa, Coronis, Daphne (one who got away by having herself transformed into a tree), Arsinoe, Cassandra (who paid for her scorn with the gift of prophecy no one believed), Cyrene, Melia, Eudne, Thero, Psamathe, Philonis, Chrysothemis, Hyacinthos, and Cyparissos. As a result of their union with Apollo, most of the women produced sons. One of these sons was Asclepius. The mother is debated. She may have been Coronis or Arsinoe, but whoever the mother was, she didnt live long enough to give birth to her healing god son. The Creation of Asclepius Apollo was a jealous god who was mightily displeased when a crow revealed that his lover was to marry a mortal, so he punished the messenger by changing the color of the formerly white bird to the now more familiar black. Apollo also punished his lover by burning her, although some say it was Artemis who actually disposed of the faithless Coronis (or Arsinoe). Before Coronis was completely incinerated, Apollo rescued the unborn infant from the flames. A similar event occurred when Zeus rescued the unborn Dionysus from Semele and sewed up the fetus in his thigh. Asclepius may have been born in Epidauros (Epidaurus) of acoustically perfect theater fame [Stephen Bertman: The Genesis of Science]. Asclepius Upbringing - The Centaur Connection The poor, newborn Asclepius needed someone to bring him up, so Apollo thought of the wise centaur Chiron (Cheiron) who seems to have been around forever or at least since the time of Apollos father, Zeus. Chiron roamed the countryside of Crete while the king of the gods was growing up, hiding from his own father. Chiron trained several of the great Greek heroes (Achilles, Actaeon, Aristaeus, Jason, Medus, Patroclus, and Peleus) and willingly undertook the education of Asclepius. Apollo was also a god of healing, but it wasnt he, but Chiron who taught the gods son Asclepius the healing arts. Athena also helped. She gave Asclepius the precious blood of the Gorgon Medusa. The Story of Alcestis The blood of the Gorgon, which Athena gave Asclepius, came from two very different veins. The blood from the right side could heal mankind even from death, while the blood from the left vein could kill, as Chiron would ultimately experience first-hand. Asclepius matured into a capable healer, but after he brought mortals back to life Capaneus and Lycurgus (killed during the war of the Seven Against Thebes), and Hippolytus, son of Theseus a worried Zeus slew Asclepius with a thunderbolt. Apollo was enraged, but getting mad at the king of the gods was futile, so he took out his anger on the creators of the thunderbolts, the Cyclops. Zeus, enraged in his turn, was prepared to hurl Apollo to Tartarus, but another god intervened possibly Apollos mother, Leto. Zeus commuted his sons sentence to a years term as herdsman to a human, King Admetus. During his term in mortal servitude, Apollo grew fond of Admetus, a man doomed to die young. Since there was no longer an Asclepius with his Medusa-potion to resurrect the king, Admetus would be gone forever when he died. As a favor, Apollo negotiated a way for Admetus to avoid Death. If someone would die for Admetus, Death would let him go. The only person willing to make such a sacrifice was Admetus beloved wife, Alcestis. On the day Alcestis was substituted for Admetus and given to Death, Hercules arrived at the palace. He wondered about the display of mourning. Admetus tried to convince him nothing was wrong, but the servants, who missed their mistress, revealed the truth. Hercules set off for the Underworld to arrange for Alcestis return to life.​ The Offspring of Asclepius Asclepius hadnt been killed immediately after leaving the centaurs school. He had had time to engage in various heroic endeavors, including fathering his share of children. His progeny would and did carry on the healing arts. Sons Machaon and Podalirius led 30 Greek ships to Troy from the city of Eurytos. It is unclear which of the two brothers healed Philoctetes during the Trojan War. Asclepius daughter is Hygeia (connected with our word hygiene), goddess of health.​​ Other children of Asclepius are  Janiscus, Alexenor, Aratus, Hygieia, Aegle, Iaso, and Panaceia. The Name of Asclepius You may find the name of Asclepius spelled Asculapius or Aesculapius (in Latin) and Asklepios (also, in Greek). Shrines of Asclepius The best known of the roughly 200 Greek shrines and temples of Asclepius were at Epidaurus, Cos, and Pergamum. These were places of healing with sanatoria, dream therapy, snakes, regimes of diet and exercise, and baths. The name of such a shrine to Asclepius is asclepieion/asklepieion (pl. asclepieia). Hippocrates is thought to have studied at Cos and Galen at Pergamum. Sources Homer: Iliad 4.193-94 and 218-19Homeric Hymn to AsclepiusSearch Perseus for Apollodorus 3.10Pausanias 1.23.4, 2.10.2, 2.29.1, 4.3.1.